At Dealer Roadmap we deliver straightforward & actionable plans to guide your business forward.

We work with dealers and their teams to create a plan that is grounded in data and focused on making sure your advertising & software investments do what you intended for them to do effectively and efficiently.

WHY WORK WITH DEALER ROADMAP?

Dealership Sales teams need to be focused on selling cars.

You or your Sales Managers should not be distracted trying to be advertising & software professionals too—That’s what we do.

We free-up you and your team to sell more cars.

At Dealer Roadmap, we are hyper-focused on helping our clients identify and use the right advertising & software solutions effectively so you stop wasting money and time on poor performing media & software.

WHAT DOES DEALER ROADMAP DELIVER?

After thorough analysis of your advertising, software, CRM, pricing tools & strategies, we deliver a dealership specific advertising & software operational roadmap resulting from understanding the following:

  1. Where you’re positioned in the market (Situation Analysis)

  2. Why you’re there (Operational Analysis)

  3. Where you could be (Goals)

  4. How you’ll get there (Roadmap/Plan)

  5. Measurements to confirm you are getting to your goals (Key Performance Indicators: KPIs)

Advertising & Software Analysis

“Half of my advertising is wasted, unfortunately I don’t know which half.”

- John Wanamaker

John Wanamaker died in 1922, sadly his quote is still true for too many car dealers and their teams today.

Every vendor espouses the virtues of their solutions, but are they paying off for you? Is your team using the tools you are investing in properly and to their full extent? Through our Advertising Investment Analysis process we help you know where you’re getting it right and where work is needed.

Operational Action Plan

& Quarterly Progress Reports

Once we help you understand where waste or inefficiency exists, we provide a roadmap or action plan for you and your team to attack the opportunity in the market, eliminate wasted expense and elevate the efficiency (or ROI) associated with your advertising and related software investments. Then we provide quarterly progress reports to keep you focused, efficient and effective.

Vendor Management

Managing your advertising & software vendor relationships shouldn’t pull you or your team away from doing your highest return activities. When it doesn’t make sense for a dealer to staff an ad manager in the store, we can serve as your resource. We get done what you need your vendors to do to generate traffic and allow your team to focus on closing deals—not chasing down vendors to optimize your advertising or software investment.

And we do it at a fraction of the cost of staffing someone in the store.

WHAT DEALERS SAY ABOUT US

SATISFIED CUSTOMERS

“We are consistently one of the top 3-5 dealers in our 20 group, yet Matt and the Dealer Roadmap team revealed a number of blind spots where we needed to be better at using the tools we invest in such as vAuto & our CRM. Also we needed to stop wasting money on advertising solutions that sounded great when they were sold but weren’t actually effective. The plan they put together really is a framework holding me and my team accountable to get the most out of our advertising & software investments and hit our goals.”

- Steve Huffstetler, Ford Dealer

“We have adhered to your suggestions & we quit the newspaper, radio. We only do TV & e-commerce. We are having a Great year & are up almost $700K (YTD July) versus last year & last year was a record.

Thank you for your counsel.”

- Kevin Parker, Honda, Acura, Audi, Porsche & Volvo Dealer